Discover LifeLike.

We believe in human beings

And we trust in the power of communication as a leverage to overcome difficulties and match people with people. We work to facilitate critical conversations, designing Smart and Authentic Interactive Simulations. We love to deliver the best tools on the market for turning shallow knowledge into deep actionable behaviors.

A bit of our History

Our research dates back 10 years, when we started to reflect about the power of habits and automatic behaviors.
We immediately understood the importance of practicing to change. Our first product, SkillGym simulations for Business was first adopted in 2007 by a large Insurance company and

our first Interactive Patient was delivered to Medical Doctors in 2009. Ten years later we still lead the frontier of Artificial Intelligence applied to Interactive Video for training human behaviors. And we continue to look forward ahead.

Our values

Constant Innovation & Curiosity

We think out of the box.
We challenge the status quo
in search of new ways of improving
what we do.

Fun & Collaboration

We enjoy what we do because
we do what we enjoy.
And creating simulations
is a great way of working together.

Emotion & Logic

Communication is rational and emotional. So are our products.
And so is our mindset when
we design our solution.

#LifeLikers words


We strive every day to make the World a little better and sometimes we get notices and awarded. Each time we love to share this privilege with each person of our exceptional team. Here are the most significant achievements over the last few years:


LifeLike is finalist at the Lugano Moebius Prize dedicated to healthcare innovative solutions, presenting VPL.


A Scientific Paper is published on the prestigious Journal of Medical Education issued by the World renowned publisher Wiley.


LifeLike Interaction simulators win the “Technology Award” within the “Training product of the year” contest.


LifeLike is selected for the “Swiss Economic Award 2014” by the “Swiss Economic Forum”.


LifeLike is funded by AGIRE, a public-private partnership established in 2011, that fosters the innovation  and entrepreneurship in Ticino, leading to the an increase in economic competitiveness and the creation  of high-skilled jobs.


A simulator of the LifeLike library is adopted by a big Swiss insurance company and then awarded within the “HR Innovation Award” managed by the Politecnico of Milan.


LifeLike is selected by the UCLA (University of California, Los Angeles) within the GAP (Global Access Program), an incubator project that includes only 50 companies at worldwide level, because of the innovation they are bringing on the market.

Our Team

Andrea Laus


I dream big and build step by step one piece a day of a distuptive revolution in learning methodologies.


Arianna Laus


Lifelikers are my family and their daily commitment to disrupt education is what I love. My challenge: select the finest talents out there, to help making the difference.


Giammarco Binetti

Mental Coach

Enthusiastic dreamer. Exciting energy generator, ready for extraordinary succesfull stories.


Sandra Singleton

Learning Strategist

I focus on investigating trending needs in the learning landscape and turn them into robust strategies. My challenge: being disruptive as our solution is.


Fabio Fossati

Head of Production

I am in charge of ensuring ontime and effective production pipeline, project planning and resources coordination. My challenges: continuous tweaking of priorities in our lean and agile strategy.


Irene Zero

Customer Advocate

I wear the shoes of our customers, to understand how we can optimize the tuning of our solutions. I challenge every day our assumptions.


Giulio Tavarnesi

Content manager

I design unique contents to make our simulators engaging and useful, working alone or with subject matter experts.


Sergio Miccoli

Algorithms Specialist

I design the structure, the environment and the smart algorithms of the simulators.
My challenge: keep up with the continuous innovative ideas of our designers.


Barbara Vidili

Human Network Manager

Proud and passionate dots-connector and rockstar media production planner. Fishing talents around the World, facing every challenge with a smile.


Livio Mariani

Preventive Maintenance Guru

My eyes are those of the customer!
Our simulators are complex and unique tools, like a Ferrari and my daily challenge is to keep them feeling like Ferrari drivers.


Andrea Beretta

UX Specialist

I design the simulators’ frontend, making the User Experience something unforgettable and I coordinate our video post production team.


Alessandro Guerrini

Project Leader

I am passionate in sports, arts, communication and listening to people and my challenge is to drive personalized projects to a safe harbor working on clients’ expectation.


Anne Laure Blanco

Behavioral Storyteller

I love to turn life into pedagogical stories.
My challenge is to make storytelling as powerful as real life experience. For a real immersive User Experience.


Aldo Laus

Alliances Generator

Co-founder, I cultivate Institutional relations for international business development through strategic partnerships and alliances. I am a web marketing lover and Business Angel.


Stefano Fumagalli


Co-founder, I shape algorithms and coding to make everyday the machine more and more similar to what we experience in human to human relations. What a hard challenge!

Fabio Candelli

IT Manager

My daily challenge: efficency and innovation of our backbone infrastructures, to ensure smooth user experience from everywhere in the world.


Matteo Malatesta

Online Channels Director

I design (thinking) the online digital Business of one of the most disruptive #edTech company on solar system. My simple purpose: changing the way humans learn and develop.


Amy Avery

Customer Success Manager

I help our customer to maximize his experience with our solutions. My challenge: anticipate clients need and be there before he feels the need.


Paolo Orsatti

Board Member

I believe in technology, innovation and products that can reshape the world. But more important I believe in people capable of making it happen.


Anna Zanuso

Creative Designer specialist

I leverage on method, creativity and imagination to design space, prioritize information and define identities that drives to unique emotions.